The era of epic supercars is certainly not over at Aston Martin, with the carmaker confirming the development of a brand new flagship model late last year. A life-size mock up was then put on display at the 2008 Paris Motor Show to tease the public and start building interest for the car, which is estimated to cost a cool £1.2 million. A technical design showcase at last month’s Geneva Motor Show revealed more features, including its bespoke carbon-fiber chassis and V12 engine, and earlier this month Aston released the first tentative details about production plans. Finally, the first completed model was revealed at the Concorso d'Eleganza Villa d'Este at Lake Como, Italy, where it also took the event’s prestigious design award.Aston Martin’s European operations chief Marcel Beci revealed in March that the first actual customer car will roll out of the company’s Gaydon factory later this year and that the limited production run of just 77 cars will be complete by the end of 2010.
Beci also explained that Aston Martin keeps in close contact with all its One-77 customers, and that every effort is being made to ensure the car does not fall prey to resellers who may attempt to profit from it. After all, the One-77 is being built not just as a halo car, but as an ultra-halo car, a sort of rekindling of the legacy of Aston Martin, plus a projection of the brand into the future. It's designed to be the most quintessential Aston Martin ever, and the most perfectly personalized car available.
No comments:
Post a Comment